1. Introduction

A to Z Diamonds (“we”, “us”, or “our”) is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or use our services. We comply with the General Data Protection Regulation (GDPR), the UK Data Protection Act 2018, and other applicable privacy laws.

2. Data We Collect

We may collect: your name, email address, phone number, company name, and country when you submit a contact form or reach out via WhatsApp or email. We also collect anonymous usage data through analytics tools (page views, referral source, device type). We do not collect sensitive personal data or payment information through this website.

3. How We Use Your Data

We use your data solely to: respond to your enquiries, provide diamond sourcing services, send relevant communications about our services (only with your consent), and improve our website experience. We will never sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing (GDPR)

We process your personal data based on: your consent (when you submit a form or contact us), legitimate business interests (responding to enquiries, providing services), and legal obligations (record-keeping requirements). You may withdraw your consent at any time by contacting us.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Contact information is retained for the duration of our business relationship and up to 3 years after last contact.

6. Your Rights

Under GDPR, you have the right to: access your personal data, rectify inaccurate data, request erasure (“right to be forgotten”), restrict processing, data portability, and object to processing. To exercise any of these rights, please contact us at hello@atozdiamonds.in.

7. Cookies

We use essential cookies to ensure our website functions correctly. We may also use analytics cookies (such as Google Analytics) to understand how visitors use our site. You can control cookie preferences through your browser settings.

8. Third-Party Services

Our website may link to third-party services (WhatsApp, Calendly, Google Analytics). These services have their own privacy policies. We are not responsible for their data practices.

9. International Data Transfers

As we are based in India and serve clients worldwide, your data may be transferred to and processed in India. We ensure appropriate safeguards are in place to protect your data in accordance with GDPR requirements.

10. Contact Us

If you have questions about this privacy policy or wish to exercise your data rights, contact us at: hello@atozdiamonds.in. A to Z Diamonds, Mumbai, India.